Privacy policy

Effective date: 27 July 2026

Pexlumi respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we, trading under the brand name Pexlumi, collects, uses, stores, shares and protects personal information when you:

• Visit https://pexlumi.com/;
• Purchase a product or service;
• Request a quotation;
• Submit invitation details;
• Use a Pexlumi-hosted invitation;
• Submit an RSVP response;
• Contact customer support; or
• Otherwise interact with Pexlumi.

1. Business details

Name: Pexlumi
Principal address: BTM Layout 2nd Stage, Bengaluru, KA
Email: contact@pexlumi.com

2. Information we may collect

Identity and contact information

We may collect:

• Name;
• Email address;
• Telephone number;
• Billing address;
• City, state and postal code;
• Business or organisation name; and
• Account login information, where accounts are available.

Order and transaction information

We may collect:

• Products purchased;
• Order number;
• Payment status;
• Invoice details;
• Transaction reference;
• Discount or coupon information;
• Communications relating to the order; and
• Refund or dispute information.

Payment-card, UPI, banking and wallet transactions may be processed by third-party payment providers. Pexlumi does not ordinarily receive or store complete payment-card numbers, CVVs, UPI PINs or banking passwords.

Invitation and event information

To create invitations, we may collect information such as:

• Names of the couple, hosts or family members;
• Wedding or event date and time;
• Venue and map information;
• Contact details;
• Photographs and videos;
• Family photographs;
• Religious or cultural information voluntarily provided for the invitation;
• Music preferences;
• Event schedules;
• Social media links;
• Gift or registry information;
• Personal messages;
• Guest information; and
• RSVP questions and responses.

Please do not provide Aadhaar numbers, passport details, financial passwords, medical information or other sensitive information that is not necessary for creating the invitation.

RSVP information

Where an invitation includes RSVP functionality, we may process:

• Guest name;
• Attendance response;
• Number of attendees;
• Meal preference;
• Contact details;
• Guest message; and
• Other information selected by the invitation purchaser.

The customer who orders the invitation determines what RSVP information is requested and is responsible for ensuring that guests receive appropriate information about how their details will be used.

Technical and usage information

When you use our website or a hosted invitation, we may collect:

• IP address;
• Browser and device type;
• Operating system;
• Approximate location derived from IP address;
• Referring webpage;
• Pages viewed;
• Date and time of access;
• Cookie identifiers;
• Error logs; and
• Website performance information.

3. How we use information

We may use personal information to:

• Process and confirm orders;
• Create and customise invitations;
• Deliver digital products;
• Host invitation websites;
• Operate RSVP functionality;
• Process payments and refunds;
• Communicate with customers;
• Provide customer support;
• Correct technical problems;
• Maintain order and accounting records;
• Prevent fraud and misuse;
• Protect our website and systems;
• Improve our products and user experience;
• Send service-related messages;
• Send promotional communications where consent has been obtained or where otherwise permitted by law;
• Comply with legal and regulatory requirements; and
• Establish, exercise or defend legal claims.

4. Customer responsibility for third-party information

Customers may provide personal information concerning their partner, family members, guests, photographers, event organisers or other individuals.

By submitting another person’s information, the customer confirms that they:

• Have authority or permission to provide it;
• Have informed the individual where appropriate;
• Will not submit information unlawfully;
• Have the required rights to use submitted photographs, videos, music and text; and
• Will comply with applicable privacy and data-protection requirements.

5. Publicly accessible invitations

A hosted invitation may be accessible to anyone who has or receives its URL. Invitation links can be copied, forwarded, indexed or shared by recipients unless technical restrictions are enabled.

Customers should avoid placing highly sensitive or unnecessary personal information on a publicly accessible invitation.

Where Pexlumi offers password protection or restricted access, the customer may request that option before publication. No access-control method can guarantee that authorised recipients will not share invitation content with others.

6. Sharing of personal information

We may share information with service providers that assist us with:

• E-commerce hosting, including Shopify;
• Payment processing;
• Cloud storage and hosting;
• Website delivery and content-distribution services;
• Email, SMS and WhatsApp communication;
• Analytics;
• Customer support;
• Accounting, tax and legal compliance;
• Fraud prevention; and
• Technical development and maintenance.

These providers may process information only for the relevant service and subject to their contractual and legal obligations.

We may also disclose information:

• Where required by law, court order or governmental authority;
• To investigate fraud, misuse or security incidents;
• To protect the rights, property or safety of Pexlumi, customers or others;
• During a merger, acquisition, restructuring or sale of business assets; or
• With the customer’s consent.

Pexlumi does not sell personal information for monetary consideration.

7. International processing

Some service providers may store or process information outside India.

Where information is processed internationally, Pexlumi will take reasonable steps to use reputable providers and appropriate contractual or organisational safeguards, subject to applicable law.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including service delivery, customer support, accounting, dispute resolution and legal compliance.

Unless a longer period is required:

• Order and invoice records may be retained for the period required under tax and accounting laws;
• Project files and customer-provided assets may be retained for approximately [12 months] after completion;
• Hosted invitations will normally remain available for the hosting period stated in the product description or order confirmation;
• RSVP data may be deleted or anonymized after 12 MONTHS following the event or hosting expiry; and
• Backup copies may remain for a limited additional period before being overwritten.

Customers should download and securely retain their final files. Pexlumi does not guarantee permanent archival storage.

9. Security

We use reasonable administrative, organizational and technical measures designed to protect information from unauthorized access, loss, misuse, alteration or disclosure.

However, no website, digital transmission or storage method is completely secure. Customers are responsible for protecting their account credentials, download links and invitation passwords.

10. Cookies and analytics

Our website may use cookies and similar technologies to:

• Keep the store functioning;
• Remember preferences;
• Maintain shopping-cart and checkout sessions;
• Measure traffic and performance;
• Detect fraud;
• Understand how visitors use the website; and
• Support advertising or marketing where enabled.

Browser settings can be used to block or delete certain cookies. Disabling essential cookies may prevent parts of the website or checkout from working correctly.

11. Marketing communications

We may send promotional emails, messages or offers where the recipient has consented or where permitted under applicable law.

Recipients can unsubscribe by:

• Using the unsubscribe link in an email;
• Replying “STOP” where supported; or
• Contacting contact@pexlumi.com.

Service messages concerning an existing order may still be sent after marketing communications are disabled.

12. Individual rights

Subject to applicable law, individuals may contact us to request:

• Information about personal data processed by us;
• Correction of inaccurate or incomplete information;
• Deletion of information that is no longer required;
• Withdrawal of consent;
• Discontinuation of marketing messages; or
• Review of a privacy complaint.

Some information may need to be retained for legal, security, accounting or dispute-resolution purposes.

We may ask for reasonable information to verify the identity and authority of the requester.

13. Children

Pexlumi’s purchasing services are intended for adults.

Where a customer submits photographs or details concerning a child, the customer confirms that they are the child’s parent or guardian or have appropriate permission from the parent or guardian.

We do not knowingly request children to independently create an account or purchase services.

14. Third-party links

Invitations and website pages may contain links to maps, venues, social media platforms, payment services, gift registries or other third-party websites.

Those third parties operate under their own privacy policies. Pexlumi is not responsible for how independent third parties collect or use information.

15. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology or legal obligations.

The updated version will be posted on our website with a revised effective date. Material changes may also be communicated through email or another appropriate method.

16. Privacy and grievance contact

Privacy questions and requests may be sent to:

Privacy contact: Grievance Officer
Email: grievance@pexlumi.com
Address: Mystic Palace, 20th Cross, BTM Layout 2nd Stage, Bengaluru, Karnataka-560076

Consumer complaints may also be submitted to the Grievance Officer listed in our Contact Information page.